Specialist, Digital Mktg

Company Description

Performance Foodservice, PFG's broadline distributor, maintains a unique relationship with a variety of local customers, including independent restaurants and hotels, healthcare facilities, schools, and quick-service eateries. A team of sales reps, chefs, consultants, and other experts builds close relationships with customers - providing advice on improving operations, menu development, product selection, and operational strategies. The Performance team delivers delicious food but also goes above and beyond to help independent restaurant owners achieve their dreams.Job DescriptionJob SummaryWe are seeking a talented Digital Marketing Specialist to join our team. The ideal candidate will have a strong understanding of digital marketing strategies and tools, with the ability to create and implement effective campaigns that drive brand awareness, engagement and conversions. Additional focus in graphic design targeting actionable communication to sales, customers and internal audiences.Key ResponsibilitiesDigital Strategy DevelopmentDesign and implement comprehensive digital marketing strategies to increase brand visibility and drive traffic to the company website.Content CreationDevelop engaging content for various digital platforms, including websites, social media, Google and email marketing campaigns.Social Media ManagementManage and grow the company's social media presence across platforms, e.g. LinkedIn, Instagram, Google and internal platforms.Email MarketingCreate and monitor email marketing campaigns, segmenting audiences to maximize engagement and conversion rates.Analytics and ReportingAnalyze performance metrics using tools like Google Analytics; provide reports and insights to optimize future campaigns.CollaborationWork closely with cross-functional teams e.g., sales, corporate design and branded product to ensure cohesive marketing strategies.Stay UpdatedKeep abreast of the latest trends and best practices in digital marketing and technology.Required QualificationsBachelor's Degree in Marketing, Communications, Business or related field.1 year experience in Digital Marketing or related role.6 months -1 year experience in digital marketing tools e.g. Google Analytics, Adobe suite, Canva, Office 365 and social media platformsExcellent written and verbal communication skills. Ability to analyze data and provide actionable insights.Creative thinker with a passion for marketing and technology.Preferred QualificationsBachelor's Degree in Marketing, Communications, Business or related field.2+ years experience in Digital Marketing or related role.1+ years experience in digital marketing tools e.g. Google Analytics, Adobe suite, Canva, Office 365 and social media platformsExcellent written and verbal communication skills. Ability to analyze data and provide actionable insights.Creative thinker with a passion for marketing and technology.EEO StatementPerformance Food Group and/or its subsidiaries (individually or collectively, the "Company") provides equal employment opportunity (EEO) to all applicants and employees, regardless of race, color, national origin, sex, marital status, pregnancy, sexual orientation, gender identity, religion, age, disability, genetic information, veteran status, and any other characteristic protected by applicable local, state and federal laws and regulations. Please click on the following links to review: (1) our EEO Policy; (2) the "EEO is the Law" poster and supplement; and (3) the Pay Transparency Policy Statement.