Vice President - Brands Development (Corporate)

Company Description

Performance Food Group is a customer-centric foodservice distribution leader headquartered in Richmond, Va. Grounded by roots that date back to a grocery peddler in 1885, PFG has a nationwide network of approximately 150 distribution centers, 35,000-plus talented associates, and thousands of valued suppliers across the country. With the goal of helping customers thrive, PFG markets and delivers quality food and related products to independent and chain restaurants, schools, business and industry locations, convenience operations, healthcare facilities, vending distributors, office coffee service distributors, big box retailers, and theaters across the U.S.Job DescriptionWe Deliver the Goods:

• Competitive pay and benefits, including Day 1 Health & Wellness Benefits, Employee Stock Purchase Plan, 401K Employer Matching, Education Assistance, Paid Time Off, and much more
• Growth opportunities performing essential work to support America's food distribution system
• Safe and inclusive working environment, including culture of rewards, recognition, and respect

Position Summary:Responsible for driving the strategic marketing vision, enhancing brand growth and engagement across PFG enterprises Performance Foodservice, Core-Mark, and Vistar to grow PFG Brands Cases. Leads the development and implementation of comprehensive brand strategies that enhance the company's market position and drives growth and market share. Collaborates with internal and external stakeholders to create and execute impactful brand marketing campaigns.Conceptualizes all national promotions for growth in sales as well as directs Marketing personnel. Negotiates advertising and media contracts and determines budgets and expenses control for all major marketing functions.Functions as a team member within the department and organization, as required, and perform any duty assigned to best serve the company.Position Responsibilities:

• Develop Brand strategies that will resonate with our target customers, predicting customer behavior, and conducting surveys or trial studies to research new messaging strategies.
• Responsible for maintaining the Brand budgets as well as setting goals for their team.
• Develop and manage brand guidelines to ensure consistent brand representation across all marketing and communication materials within all PFG segments
• Develop annual customer loyalty program, which includes development of the concept, negotiate with suppliers on programs, communicate to internal and external customers, and creation of the brochures.
• Responsible for ensuring the proper Legal process regarding logos, trademarks, registration and all necessary compliance measures are taken to protect our new and existing Brands.
• Responsible for achieving Annual Brand Growth targets across the Enterprise.
• Performs other related duties as assigned.

Required QualificationsRequired Education: Bachelors - Marketing, business or related areaRequired Experience: 10 years marketing experience, brand development, and public relationsSupervisory/Management experienceExperience includes a steady progression of leadership roles in sales, marketing, consumer packaged goods, and/or product innovationProven track record of driving growth and profitabilityDemonstrated ability to develop and execute strategic plans in a competitive marketplaceCompany experience to include multi-segmentsExceptional business acumen with attention to detail and analytical skills to interpret and evaluate dataOutstanding communication skills to interface with senior leadership and external partnersExcellent leadership, communication, and team-building skillsPreferred QualificationsPreferred Education: Masters/MBA - Marketing, business or related areaPreferred Experience: 10+ years marketing experience, brand development, and public relations within foodservice industryPreference for Richmond, VA based candidatesEEO StatementPerformance Food Group and/or its subsidiaries (individually or collectively, the "Company") provides equal employment opportunity (EEO) to all applicants and employees, regardless of race, color, national origin, sex, marital status, pregnancy, sexual orientation, gender identity, religion, age, disability, genetic information, veteran status, and any other characteristic protected by applicable local, state and federal laws and regulations. Please click on the following links to review: (1) our EEO Policy; (2) the "EEO is the Law" poster and supplement; and (3) the Pay Transparency Policy Statement.