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Vice President of Sales

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Job Attributes

133652BR
Sales
Full Time
La Crosse, WI
Performance Foodservice La Crosse (0558)
December 02, 2025
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Company Description:

Performance Foodservice, PFG's broadline distributor, maintains a unique relationship with a variety of local customers, including independent restaurants and hotels, healthcare facilities, schools, and quick-service eateries. A team of sales reps, chefs, consultants, and other experts builds close relationships with customers providing advice on improving operations, menu development, product selection, and operational strategies. The Performance team delivers delicious food but also goes above and beyond to help independent restaurant owners achieve their dreams.

Job Description:

We Deliver the Goods:
  • Competitive pay and benefits, including Day 1 Health & Wellness Benefits, Employee Stock Purchase Plan, 401K Employer Matching, Education Assistance, Paid Time Off, and much more
  • Growth opportunities performing essential work to support America's food distribution system
  • Safe and inclusive working environment, including culture of rewards, recognition, and respect
Position Summary:
Responsible for planning, developing, and managing all sales and marketing activities necessary to successfully market products and services to customers. Also, responsible for establishing sales territories and goals, determination of product line, price management, sales, promotion, staff development, training, and market research. Effectively manage assigned personnel. Functions as a team member within the department and cross-functions, as required, and performs any duty assigned to best serve the company.
Position Responsibilites:
  • Supervise associates to include, but not limited to: staffing, training, coaching, performance management and problem resolution.
  • Attain targeted profit margins as determined by business goals. Increase sales growth with acceptable levels of gross margins as determined by business goals. Increase market share for products and services. Demonstrate awareness of customer needs and establishes processes and procedures to effectively meet those needs.
  • Develop interpersonal relationships which encourage openness, candor and trust, both internally and externally.
  • Deliver and present proposals to key customers. Meet with suppliers when necessary. Provide informative and professional assistance when working with the public/customers/vendors and coworkers.
  • Work with senior management in developing and executing plans, establishing direction and evaluating company performance. Develop marketing plans. Review and recommend policy and procedure changes. Participate in the strategic planning process of the company.
  • Implement sales processes which are efficient and integrated with the other departments so as to present a "seamless" operation to the customer.
  • Attend and present information at sales meetings. Conduct and participate in committee meetings. Attend trade association meetings. Plan food shows and seminars.
  • Performs other related duties as assigned.

Qualifications:

High School Diploma or Equivalent
6 - 10 Years Foodservice industry sales or related area with supervisory experience.

Preferred qualifications:

Bachelors: Business management, sales / marketing or related area.
10 Years+ Foodservice industry sales with
supervisory/management experience.

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Visit www.pfgc.com
© 2025 Performance Food Group
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