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Director of Procurement Business Development

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Job Attributes

138866BR
Procurement
Full Time
Richmond, VA
West Creek-Broadline Corp (0625)
120,000 -170,000 with bonus opportunity
March 10, 2026
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Company Description:

Performance Foodservice, PFG's broadline distributor, maintains a unique relationship with a variety of local customers, including independent restaurants and hotels, healthcare facilities, schools, and quick-service eateries. A team of sales reps, chefs, consultants, and other experts builds close relationships with customers - providing advice on improving operations, menu development, product selection, and operational strategies. The Performance team delivers delicious food but also goes above and beyond to help independent restaurant owners achieve their dreams.

Job Description:

Position Details:
  • Remote, ideal candidate located in the Richmond, VA area.
  • Must live close to major airport, 35% travel.
We Deliver the Goods:
  • Competitive pay and benefits, including Day 1 Health & Wellness Benefits, Employee Stock Purchase Plan, 401K Employer Matching, Education Assistance, Paid Time Off, and much more
  • Growth opportunities performing essential work to support America's food distribution system
  • Safe and inclusive working environment, including culture of rewards, recognition, and respect
Position Purpose:
Influence and develop PFG private and distributor brand product growth across Performance Foodservice Operating Companies (OPCOs), while expanding PFG brand penetration with high-potential operators including National and Regional multi-unit restaurant chains, convenience store groups, and universities. This role sits within Performance Foodservice Corporate Procurement and partners closely with Brands, Marketing, and cuisine-specific National Sales teams.
Major Functional Responsibilities:
  • Identify PFG brand 'voids' in OPCO assortments and recommend like-for-like conversions from national/packer brands, quantifying financial upside and penetration lift.
  • Accelerate PFG brand penetration with national/regional multi-unit customers via consultative engagement with the National Account Team and key decision-makers.
  • Deliver brand capability presentations and lead product cuttings; coordinate product samples to support customer evaluation and conversion.
  • Gather detailed pricing inputs and recommend pricing strategies that achieve acceptable profit margins for National Account business.
  • Own follow-through on conversion opportunities, communicating outcomes to suppliers and stakeholders.
  • Support supplier negotiations by helping secure pricing contracts needed to enable conversions.
  • Track and monitor sales performance tied to brand conversion and penetration initiatives.
  • Partner with acquisition teams to identify comparable PFG brand products to convert from national brands, buying group private brands, or acquired distributors' private labels.
  • Collaborate with Corporate Category Management to develop and promote PFG brands within managed categories and continuously benchmark against competitors.
  • Partner with Marketing to incorporate new product rollouts and selected PFG branded items into internal and external promotions and advertising.
  • Coordinate cross-segment alignment (Core-Mark, Vistar, Green Rabbit, PFG Manufacturing) to build awareness and promotion of targeted PFG brand items.
  • Use market trends, insights, and analytics to build sales stories and new item presentations for field sales and procurement teams.
  • Performs other duties as assigned
  • Complies with all policies and standards

Benefits:

Click Here for Benefits Information

Qualifications:

Required Education:
• Bachelor's Degree
Work Experience:
• 7 - 10 Years - Experience in Foodservice Sales, Foodservice Category Management, Product Marketing, or Business Development

Preferred qualifications:

Preferred Education:
• Master's Degree/MBA
11+ years of experience in Foodservice Sales, Foodservice Category Management, Product Marketing, or Business Development

EEO Statement:

Performance Food Group and/or its subsidiaries (individually or collectively, the "Company") provides equal employment opportunity (EEO) to all applicants and employees, regardless of race, color, national origin, sex, marital status, pregnancy, sexual orientation, gender identity, religion, age, disability, genetic information, veteran status, and any other characteristic protected by applicable local, state and federal laws and regulations. Please click on the following links to review: (1) our EEO Policy; (2) the "EEO is the Law" poster and supplement; and (3) the Pay Transparency Policy Statement.

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Visit www.pfgc.com
© 2026 Performance Food Group
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