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Job Attributes

154620BR
Sales
Full Time
La Crosse, Wisconsin
Performance Foodservice La Crosse (0558)
October 01, 2026
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Company Description:

Performance Foodservice, PFG's broadline distributor, maintains a unique relationship with a variety of local customers, including independent restaurants and hotels, healthcare facilities, schools, and quick-service eateries. A team of sales reps, chefs, consultants, and other experts builds close relationships with customers - providing advice on improving operations, menu development, product selection, and operational strategies. The Performance team delivers delicious food but also goes above and beyond to help independent restaurant owners achieve their dreams.

Job Description:

We Deliver the Goods:
  • Competitive pay and benefits, including Day 1 Health & Wellness Benefits, Employee Stock Purchase Plan, 401K Employer Matching, Education Assistance, Paid Time Off, and much more
  • Growth opportunities performing essential work to support America's food distribution system
  • Safe and inclusive working environment, including culture of rewards, recognition, and respect
Position Summary:
Performance Foodservice, PFG's broadline distributor, maintains a unique relationship with a variety of local customers, including independent restaurants and hotels, healthcare facilities, schools, and quick-service eateries. A team of sales reps, chefs, consultants, and other experts builds close relationships with customers - providing advice on improving operations, menu development, product selection, and operational strategies. The Performance team delivers delicious food but also goes above and beyond to help independent restaurant owners achieve their dreams.
Position Responsibilities:
  • Builds and maintains strong relationships with restaurant, hospitality, healthcare, and institutional foodservice customers.
  • Supports and trains customers in company systems, platforms and business solutions such as menu projects.
  • Coordinates with Sales Management on menu budgeting, sales training, and provides feedback on sales team adaptation.
  • Partners with sales team to improve customer retention and increase customer satisfaction.
  • Serves as a local point of contact for customer concerns, platform issues, and account support needs.
  • Analyzes customer engagement metrics and identifies opportunities to improve customer experience.
  • Conducts customer visits, training sessions and assists with business reviews.
  • Coordinates with various departments to resolve issues quickly.
  • Identifies selling opportunities that support customer growth and increased sales.
  • Monitors customer feedback and communicates trends to leadership and sales management.
  • Digitally proficient and comfortable navigating online platforms, PC-based applications, mobile technology, and web-based tools.
  • Performs other related duties as assigned.

Benefits:

Click Here for Benefits Information

Qualifications:

Required Education:
High School Diploma/GED or Equivalent Experience
Required Experience: 4 - 6 Years
Sales support, marketing, customer relations, hospitality or related area.
• Proficiency in CRM software (e.g., Salesforce) and Microsoft Office Suite.
• Understanding of sales performance metrics and reporting.
• Ability to deliver engaging presentations and product demos.
• Strong communication and negotiation skills.
• Excellent interpersonal skills to build client relationships. • Problem-solving and time management abilities.
• Analytical thinking to assess market trends and customer needs

Preferred qualifications:

Preferred Education: Bachelors; Business management, sales / marketing or related area
Preferred Experience: 6 - 10 Years
Sales support, marketing, customer relations, hospitality or related area within foodservice industry.

EEO Statement:

Performance Food Group and/or its subsidiaries (individually or collectively, the "Company") provides equal employment opportunity (EEO) to all applicants and employees, regardless of race, color, national origin, sex, marital status, pregnancy, sexual orientation, gender identity, religion, age, disability, genetic information, veteran status, and any other characteristic protected by applicable local, state and federal laws and regulations. Please click on the following links to review: (1) our EEO Policy; (2) the "EEO is the Law" poster and supplement; and (3) the Pay Transparency Policy Statement.

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Visit www.pfgc.com
© 2026 Performance Food Group
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This job is located in La Crosse, Wisconsin. Candidates can explore additional roles in La Crosse, Wisconsin and surrounding areas using the job search tool.